Susan Westwater | AI Strategist. Brand Builder. Execution Architect.

Susan Westwater is the strategist teams call when AI needs to move, and the customer still needs to matter. A former digital and CX lead at Leo Burnett and Ricoh USA, she’s helped organizations navigate every major technology wave, from the early web to mobile, social, and now AI. At Pragmatic Digital, she co-founded a firm that helps executives cut through the noise and deliver measurable outcomes fast.

Before her career in AI and brand strategy, Susan nearly became a medievalist, studying how knowledge spread before mass media. That curiosity still shapes her perspective: she sees AI (especially Conversational AI) as the new “common tongue” — a way to connect insight and action across the enterprise. Done right, it empowers teams from the boardroom to the front lines. Done poorly, it alienates the very people it’s meant to serve.

Susan doesn’t just build AI strategy. She builds it on a customer experience foundation, ensuring every system reflects the brand, serves the user, and delivers measurable business results. With decades of experience in content, UX, and executive enablement, she turns scattered pilots into scalable, defensible programs grounded in ROI.

‍She’s not the person who delivers the 60-slide deck. She’s the one who helps you execute what’s in it.